Rethinking your Reporting and Measuring what actually Matters
We all have access to more data than ever before, personally and professionally. And it’s easy to obsess over it, whether it’s email click-through rates or engagement…
Posts by John Wood
Building Better Email & CRM Strategies
Bombarding your customers with emails is a sure-fire pathway to an unsubscribe and it’s all about delivering value at the right times. Using the wealth of data…
Zero-Click Searches – Winning Traffic Without Clicks
In 2026, search behaviour is changing and customers are increasingly getting answers without clicking through to a page at all – often aided by AI answers that…
What Does “Privacy-First Email Marketing” Actually Mean for Businesses?
You’ve probably heard the phrase “privacy-first” recently and although marketers do like their jargon, this is actually a really important term for any business. It’s a…
Why an AI Consultation in January Can Set Your Marketing Up for the Year Ahead
January is one of the most best times to book an AI consultation – things are a bit quieter and you can take stock of what…
Seasonal Marketing: The Simple Things Customers Actually Want
Christmas shopping can get hectic, as people start counting down the days left, as well as the pennies! Online shopping goes into overdrive and people have their…
Small Acts, Big Impact: Simple Ways to Strengthen Customer Loyalty This Winter
When everything starts getting a bit more grim outside, the nights are long and the sofa is the cosiest option, it undoubtedly means that people are spending…
Campaign Ideas to Capture Autumn Audiences
Campaign Ideas to Capture Autumn Audiences As the seasons change, so do moods, routines and online habits. Darker nights mean more doom scrolling and nights spent infront…
How SMEs Are Using AI Without Breaking the Bank
AI isn’t just for huge conglomerates with deep pockets – there are a huge number of tools that can be used, whatever the size of your company.…
From Guesswork to Precision: Boosting Marketing ROI with AI Consultancy
Let’s face it, a lot of early marketing practice was based on wishful thinking and a combination of instinct and guesswork. While creativity and experience will still…