Video Marketing in the TikTok Era: Strategies for Capturing Short-Form Attention
The rise of short-form video content has revolutionised the way brands engage with their audience. It all started with Vine (2014, anyone?) and with the advent of…
Creative
Streamlining Business Processes with eForm and Mobile App Solutions
Businesses need to constantly seek out innovative ways to enhance efficiency and customer experience. One of the most effective strategies is the integration of electronic forms (eForms)…
Using Storytelling in Digital Marketing
Using Storytelling in Digital Marketing In the fast-paced world of marketing, capturing the attention of your audience is a constant challenge. Amidst a lot of online noise,…
Maximising Email Deliverability: A Comprehensive Guide
Email marketing is a powerful tool for businesses and 89% of marketers rely on email as their primary channel for generating leads. This stat underscores the importance…
Staying Relevant and Engaging: The Role of Content Creation in your Business
Good content creation isn’t just about churning out blog posts and articles; it’s about crafting compelling narratives that resonate with your audience, establishing your brand’s authority, and…
How Digital Marketing Done Well Can Boost your Business
Where it was once an opt-in choice, businesses of all sizes now need to have a strong digital marketing strategy in order to stay competitive and grow…
How can Chat GPT-4 help your Small Business with Tasks?
With the rapid and frankly quite scary emergence of AI technologies, chat bots have become an increasingly popular tool that you can use for digital marketing. Chat…
A/B Testing and Email Marketing
Without testing out ideas and new ways of marketing to your customers, it’d be unwise to imagine that doing the same thing over and over will produce…
Marketing Strategy is More Important than Ever when Times are Tough
Marketing Strategy is More Important than Ever when Times are Tough It feels like wherever you look at the moment, there’s doom and gloom. On top of…
Grabbing Attention in an Inbox
Ever thought about how many emails are sent every day? Well, spoiler alert: it’s a lot. A couple of hundred billion are sent every day, which is…