With the rapid and frankly quite scary emergence of AI technologies, chat bots have become an increasingly popular tool that you can use for digital marketing.
Chat GPT-4 is a new type of chatbot that uses Generative Pre-trained Transformer models to generate human-like conversations…impressive! You might’ve heard about it, but we’re here to give you a bit more info about something that’s almost certainly going to change everything and how you can use it.
Unsurprisingly, this means it can help small businesses with a variety of digital marketing tasks, from providing customer support to conducting market research. So before robots take over, how can you use Chat GPT-4 to help your business.
Chat GPT-4 is particularly useful for small businesses that don’t have the resources to hire dedicated customer service personnel, especially when you’ve just launched your business. It can be used to quickly respond to customer inquiries and provide helpful answers.
For example, if a customer asks a question about a product or service, GPT-4 can generate an appropriate response in a fraction of the time it would take a trusty human being. This can help small businesses improve customer satisfaction and loyalty quickly and relatively simply.
Research, research and more research
When you’re growing your business and launching new products, market research and feedback is super important. Regularly surveying customers about their experiences with a particular product or service can really help your brand learn what your customers want and build new features.
GPT-4 can generate questions and responses that are tailored to your business and can quickly provide valuable insights into customer preferences, needs, and expectations. This can help small businesses make informed, data-driven decisions about product development and marketing plans.
Eliminate the Mundane
Automating many of the mundane tasks associated with digital marketing can shave off time and allow you to get on with working on other complex elements of your business.
You could use GPT-4 to create and manage social media accounts, automate email campaigns, and track website analytics.
Chat GPT-4 is a powerful tool for small businesses looking to take their small business to the next level. It can provide quick and accurate responses to customer inquiries, conduct market research, and help with boring tasks. As AI improves, and it’s showing no signs of stopping, we can only predict Chat GPT-4 to become an even more valuable asset for small businesses.
Robots Aren’t All That
BUT and here’s the big but. You can generate insight, data and feedback, but knowing what to do next and implementing it so it creates positive action for your brand is harder. You might have a mountain of data or advice on what to do it, but sifting through it is another headache.
And Chat GPT-4 can’t do everything or give you all the answers – here at DOWO we can look at the nuts and bolts behind your marketing strategy and use our experience to make actionable suggestions that have a proven track record.