Organic Search

SEO (Search Engine Optimisation)

In its simplest terms Search Engine Optimisation (SEO) is the process of making sure your website is appearing as high up in the search engine results pages as possible for relevant search terms. You can have the most beautiful, user friendly website in the world, but if your customers can’t find it, all your hard work will have been for nothing!

With a carefully planned, creative SEO strategy in place, you can watch your website rise through the rankings; this will help you compete online, increase the amount of traffic you get to your website which in turn, increases your sales and conversions.

Lots of agencies will promise you quick fixes and may temporarily increase your sites rankings. But Google can see through this and recognise when this has been done, running the risk of being penalised in the long run which can be disastrous for a website. That’s why at DOWO Digital our team spend time crafting a successful ‘white hat’ SEO campaign with long term strategies in mind that will not only get you to the top of Google but keep you there.

Google is constantly updating its algorithms it uses to rank websites and our team are constantly adapting their skills to stay ahead of the competition and utilise the latest techniques.


DOWO Digital Organic Search Marketing Includes:

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    SEO Consultancy

    Our team are at the heart of industry news, Google updates and search trends. We keep one step ahead on multiple levels across the industry, ensuring you make the changes that are needed in order to improve your organic search performance in the ever changing digital landscape. The insights and technical expertise of our dedicated team can be vital to your websites success.


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    Keyword Analysis

    Knowing what your target customers are searching online for is vital to online business success. At DOWO Digital we can help you to understand what those customers are searching for. Our data analysts will identify valuable keyword search phrases that you are not targeting based on your business industry, goals and objectives. This will help to identify potential search phrases that could improve traffic and revenue for your site.


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    Off -Site Optimisation

    DOWO Digital does things differently. We pride ourselves on staying ahead of the industry when it comes to off-page optimisation, ensuring that not only are we providing your website with the exposure and link coverage that it requires, but also that we disinfect any problematic links before they cause problems for your site. Our proactive approach means that risk of search engine sanction is significantly reduced, removing potentially harmful back links pointing at your website and working swiftly to replace them with organic exposure and citations that gets results.


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    E-commerce SEO

    DOWO Digital understand that when dealing with eCommerce websites, search engine optimisation changes significantly compared to that of a standard website and we have the expertise and experience to help you every step of the way. We will not only help you identify the best way to structure your website but we can also indicate which of the pages of your website require priority moving forward as well as helping you to increase the potential value of those pages based on analytical data and keyword research.


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    DOWO Digital can help you to track the right information that will allow you to improve your business objectives. We will gain valuable insights from users interactions on your website and then decipher and tailor what changes should be made to make your profits rise. All of the statistics and data sets can be confusing and often get overlooked by websites as they fail to be able to digest it. At DOWO Digital we will take away all of that confusion, give you information that is easy to understand and use; taking the mystery out of your analytical data.


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    On-Site Optimisation

    A website that is able to perform well in the organic rankings starts with the foundation; a website this is structured and coded correctly to Google expectations and requirements. Our extensive auditing process will see your website being interrogated by a team of highly experienced consultants. They will analyse everything from the way your website is coded right through to the way and how fast that you are displaying your content. Keeping your website optimised on-page is an ongoing process and websites need to be constantly refined and improved to stay up to date and ahead of your competitors.


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    Competitor Analysis

    Knowledge is power in the world of online business and we have the experience and the tools to be able to give you that. Understanding your competitors is vital to growth online. We regularly compile reports on client’s competitors so that we can get a better understanding of how they are achieving what they are, including a focus on their social activity, off-page optimisation techniques and search terms that they are targeting, giving our clients a complete picture of their business sector to help with future campaign strategies.