SEO (Search Engine Optimisation)
In its simplest terms Search Engine Optimisation (SEO) is the process of making sure your website is appearing as high up in the search engine results pages as possible for relevant search terms. You can have the most beautiful, user friendly website in the world, but if your customers can’t find it, all your hard work will have been for nothing!
With a carefully planned, creative SEO strategy in place, you can watch your website rise through the rankings; this will help you compete online, increase the amount of traffic you get to your website which in turn, increases your sales and conversions.
Lots of agencies will promise you quick fixes and may temporarily increase your sites rankings. But Google can see through this and recognise when this has been done, running the risk of being penalised in the long run which can be disastrous for a website. That’s why at DOWO Digital our team spend time crafting a successful ‘white hat’ SEO campaign with long term strategies in mind that will not only get you to the top of Google but keep you there.
Google is constantly updating its algorithms it uses to rank websites and our team are constantly adapting their skills to stay ahead of the competition and utilise the latest techniques.