Drive traffic to your website (Increasing traffic and Google domain authority with quality content, keeping people looking at your property stock).
Maintain your company branding and identity across your website as opposed to relying on external portals that you can get lost in the crowd with.
Utilise tracking and monitoring tools data to find out where your leads are coming and utilise this data to prioritise marketing spend.
Vebra is a core piece of software used by estate agents; it acts as a central database for all the properties managed by an estate agency, which are then in turn, updated across your organisation and on third party websites such as Zoopla; RightMove and PrimeLocation.
WordPress is the preferred content management system used by millions of websites across the internet and we love it too! It’s easy to use and performs very well with search engines.
Up until now, estate and property letting agencies have had few options open to them when it comes to updating properties that appear on their website and third party websites; the two that we have identified are both ineffective:
Commonly, estate and letting agents have been required to separately update their database for their own website and the individual database that exists on their internal office systems.
This increases the management overhead and the time taken to update properties, and often leads to two different data sets.
Alternatively, the second option would involve locating a specialist property website design agency; they can be hard to locate and they already have their own content management software which comes with a hefty price tag!
This software needs to be kept updated to continue working effectively. For example, when browsers update, overtime, more elements within the software will fail because they will no longer be able to effectively communicate with the browser that visitors use to access your website.
Furthermore, these specialist property website design agencies will ultimately keep you locked-in to their expensive software licence as no other agency will have access to the ‘Source-code’, which is used to maintain your website. Essentially, you will not be allowed to change providers, or for that matter- ever truly own what you have paid for!
At DOWO Digital we can offer a 3rd option. By taking an API feed from your Vebra (Vebra Live, Vebra Alto, Solex, Vebra Estate Craft or Vebra GMW) or CFP (CFPWinMan or CFP Premise) system we can integrate into your own WordPress installation.
WordPress, being an Open-Source platform is regularly updated, and can be updated with a single click, meaning you have the latest, most secure version of the software ready to go.
Our integrated WordPress solution will mean that when you conjoin your property website with your Vebra API, you will not suffer the burdens that the two existing options entail. It is straightforward; will save you lots of valuable time so you can concentrate on finding homes for customers; you will not be tied-in with us and it can be completed within a few clicks!