PPC is a highly cost-effective method of advertising on both search engines and websites. With PPC (pay-per-click) advertising you only ever pay when a user clicks on your ad, plus you control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you’ll never overspend.
Paid Search and Display offers you the exposure that you desire almost immediately, giving you full control and the ability to manage budgeting so that it is focused on what you can afford but also on return on that investment. Our team are certified Google Partners and have in-depth knowledge of Google AdWords which will help you to maximise your campaigns.
We can maximise the budgets by improving relevance and quality scores to ensure you are not over paying for your keywords but are also targeting the right ones. This reduces wastage but also improves your conversions so you will get a higher ROI. It is easy to waste budgets on attracting the wrong audience to your ads with poor targeting and broad keywords which in turn produces less conversions, we work hard to get you results for your spend. As a Google Partner we also are kept up to date on the latest Google products that could keep you one step ahead of your competitors.
With Pay Per Click we can get your business seen by customers at the very moment that they’re searching on Google for the things you offer. You then only pay when they click to visit your website. So whether you’re looking to attract new website visitors, grow online sales, get the phones ringing or keep customers coming back for more our team can help. Adwords is flexible measurable and accountable so we can easily monitor and maximise campaigns for you, gaining insights into user interactions and sales; focused on ROI.
The Display Network helps you generate awareness by getting your ads in front of consumers, so they can learn about your business as they consider their options. The more that people research your business, the more important it is for your products or services to stand out from the crowd.
Display advertising lets you create all types of ads (text, image, interactive and video ads) and then place those ads on websites that are relevant to what you’re selling which shows those ads to the people who are likely to be most interested in your products or services.
Whereas PPC in the usual sense is shown as a text based ad when a user performs a related search, Google Shopping appears as a visual image of the product, along with other product descriptors such as the product title, the price, your website URL and any reviews that your product has had from previous users who have purchased it. Due to the visual nature of the adverts, and also the extent of information displayed, Google Shopping ads are the perfect way to make sure our paid search traffic is more qualified as users clicking through have seen the item and it’s cost prior to their visit to the website.
Google Shopping listings are managed in the form of either an automated or manual product feed in the Google Merchant Centre platform. This is configured from your website, and then optimised before pulling through to Google AdWords, and is then managed through the same dashboard as PPC advertising.