Google Sets Deadline for HTTPS and Warns Site Owners to Upgrade Soon

John Wood / March 2nd 2018 / Hosting, Marketing, Web Design / 0 comments

Google has announced that July 2018 will be the deadline when Chrome will begin warning users if a site is insecure or secure.

Over 50 percent of people utilise Google Chrome as their web browser worldwide, meaning this change may have a significant impact on web publishers.

A prominent warning within the browser from Chrome could affect how secure users feel when visiting you website and may cause some to leave, which will negatively impacting a sites bounce rate, advertising impressions and sales.

A warning will be shown in Chrome’s address bar, indicating that a “http” website is “Not secure.” This warning will show for all http websites.


Google’s aim is to warn users of insecure sites, with the intent pushing more web publishers into upgrading to secure HTTPS.

“Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default.”

It is clear that all web publishers should at least consider upgrading to HTTPS. The warnings may cause site visitors to begin negatively reacting to warnings on sites that have not upgraded.

July 2018 is the deadline for when prominent warnings will begin to show to Chrome users. The clock is ticking.

If you want to discuss migrating your site to https:// we can help set you up with a SSL certificate. Contact us today to learn more. Or view our hosting packages.

About the Author - John Wood

Working at some of Manchester’s top digital marketing agencies has given John experience delivering campaigns big and small. Google certification makes John a highly skilled marketer with a proven track record in delivering results. With a passion for all things digital he prides himself keeping up to date with the latest digital trends.

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