Google has announced that July 2018 will be the deadline when Chrome will begin warning users if a site is insecure or secure.
Over 50 percent of people utilise Google Chrome as their web browser worldwide, meaning this change may have a significant impact on web publishers.
A prominent warning within the browser from Chrome could affect how secure users feel when visiting you website and may cause some to leave, which will negatively impacting a sites bounce rate, advertising impressions and sales.
A warning will be shown in Chrome’s address bar, indicating that a “http” website is “Not secure.” This warning will show for all http websites.
Google’s aim is to warn users of insecure sites, with the intent pushing more web publishers into upgrading to secure HTTPS.
“Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default.”
It is clear that all web publishers should at least consider upgrading to HTTPS. The warnings may cause site visitors to begin negatively reacting to warnings on sites that have not upgraded.
July 2018 is the deadline for when prominent warnings will begin to show to Chrome users. The clock is ticking.