Why January 2023 is a good time to reassess your business’ Digital Marketing Methods

January 2023 is the perfect time for businesses to reassess their digital marketing methods and determine how effective they have been. Digital marketing is an ever-changing field and it requires regular checking-in to ensure you are taking advantage of the latest techniques and trends. That’s why here at DOWO, we’re more than happy to keep on top of new trends and changes for you, so you can work on the rest of your business.

First, it’s important to consider the changes in consumer behaviour and preferences when it comes to digital marketing. Businesses must be aware of the latest digital trends and have a strategy in place to keep up with the ever-changing landscape. January is an ideal time to do this, as it’s likely that any major changes to the digital marketing landscape in the previous year will be reflected in the data gathered since January 2022. 

Things might be a bit quieter at this time of year. Although your business will undoubtedly be using a traditional January lull in consumer buying to deliver deals and discounts to stimulate buying, you can also use this time to take a look at and experiment with any new digital tactics to target your customers.

Second, it’s important to assess the effectiveness of your current digital marketing methods. This can be done by analysing the data from campaigns and tracking the results in terms of engagement, conversions, and other metrics. January is a great time to do this as it can give you a clear picture of what worked and what didn’t, enabling you to make any necessary changes.

Finally, it’s important to consider any new opportunities for digital marketing. January 2023 is the perfect time to consider any new technologies, or strategies that may have come onto the market. This can help you stay ahead of the curve and ensure you’re taking advantage of the latest digital marketing opportunities.

Are there new social media platforms your business could be using to capture new customers? For example, has your business resisted the allure of TikTok? TikTok offers businesses a unique opportunity to reach a large and engaged audience. It has quickly become one of the most popular social media platforms, with over 800 million users worldwide. The platform is especially popular among Gen Z users, giving businesses the chance to reach a younger demographic. It’s also a great platform for businesses to showcase their creativity. Users can create short videos and share them with their followers. This allows businesses to get creative and express their brand in a fun and unique way.

So, there you have it, January 2023 is the perfect time to reassess the digital marketing methods used by your business and determine how effective they have been. By analysing the data from the past year, evaluating the results of your current digital campaigns, and considering any new digital marketing opportunities, you can ensure that your business is taking advantage of the latest digital marketing strategies. 

If you’d like us to take this off your hands to free up time, get in touch with our team at DOWO today.