Why Small Businesses should Outsource Digital Marketing

Laura Cooper / June 15th 2018 / Marketing / 0 comments

As a start-up or small business, you’re juggling multiple priorities and tasks all at the same time. Overnight, you have to try and become a jack of all trades, as it can be incredibly costly to start hiring employees in the early stages of business growth. And you know how the rest of the phrase goes; you can end up being master of none.

Being able to outsource elements of your business to an agency or contractor can be incredibly beneficial. This can help you to become more productive and efficient, leaving you with more time to work on other areas of your business.

Trust the Experts

Digital marketing can be a minefield for a beginner or novice and when you’re starting out with your business, you can’t afford to make costly mistakes or spend that majority of your time getting to grips with marketing tools.

When you outsource your marketing to an agency (like us!) you’re able to take advantage of experience, skills and expertise in marketing strategy. Instead of muddling through and hoping for the best, an agency can give you clear, actionable advice and launch campaigns based on data and analysis.

Better ROI

When you’re investing your hard-earned cash in marketing strategy, if you don’t have much experience then you could be wasting money on the wrong platforms and on pointless tools. Outsourcing to an agency means that you can ensure you have a good return on your marketing investment, because your campaigns will be in the hands of professionals.

It’s completely fine to accept that you’re not a marketing expert, like you’re probably not a fire-eater or a professional wrestler either – leaving your marketing to an agency can help to make your pounds go further.

More Focused

Once you start going down the marketing rabbit hole, you can end up spending most of your time on marketing, which means that you can neglect the service or products you’re supposed to be delivering. If you do this then the customer experience you’re promising can suffer.

If you haven’t got marketing skills then you’ll spend double the time that you should be on marketing tasks, as you learn how to perform them.

Outsourcing your marketing means that you can focus on your product/service and leave the marketing activities to someone else. You can also benefit from detailed data analysis by working with an agency so they can help you to create more focused campaigns.

Boost Productivity

When you’re a growing small business, time is a very valuable resource. By outsourcing, you can essentially buy yourself time to work on every other element of your business that you’re a subject matter expert in.

Give your productivity a boost by concentrating on running and growing your business in ways that you’re directly skilled for – outsource your marketing to a third-party and save yourself time, money and hassle that can be spent on other areas of development.

For more information about outsourcing your marketing or how we can help, get in touch with DOWO today.

About the Author - Laura Cooper

As a copywriter, Laura is used to writing about all sorts of weird and wonderful subjects, but her background in digital marketing means that the latest digital trends are her favourite subject. She loves creating engaging, personality-driven content and thinks that writing good copy is one of the most underrated and effective marketing tools for brands. When she’s not working, she enjoys writing comedy, watching Netflix and walking her West Highland Terrier puppy.

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