January is one of the most best times to book an AI consultation – things are a bit quieter and you can take stock of what worked and what didn’t last year. AI isn’t about jumping on a trend, but building smarter, sustainable ways of working in your business.
It’s also a great way to introduce AI in a way that isn’t intimidating and cuts through the jargon.
Taking stock
Marketing activity is always ticking over in the background, but January can give you a bit of time before things ramp up again. Campaigns restart, content calendars start to fill up and everyone gets back into routine. Before everything bursts into action, getting an AI consultant in to look at how your business is operating and how AI tools can offer quick wins.
They can take a look at:
- How much time is spent on repetitive tasks
- How to do content creation differently
- Which processes rely too heavily on manual input
- What data you already have, but aren’t fully using
They’ll help you find the sweet spots where AI can support your goals rather than becoming another tool that you don’t maximise.
Making AI Useful
AI is such an overarching term that it can end up being confusing or not used properly. Businesses can feel wary of AI and how to use it but January is a good time to take a look at what’s out there and how it can enrich your business. Even something as small as freeing up an hour a week on an admin task that you can use for something else can be really beneficial.
An AI consultation points out areas that your business can free up time and team members for higher-value work. And it’s this work that needs judgment, creativity, and intuition.
Quieter periods give you time to train staff on new tools, experiment with them and by the time you’re in busier periods you’ll be up and running with new tools.
AI and Business Goals
AI isn’t just a marketing add on – there are lots of tools that can help you to meet your business goals or get closer towards them.
An AI consultation can look at the big picture and be objective in a way that is sometimes difficult when you’re so close to your business. They can look at bigger business questions such as:
- How marketing supports sales
- How customer queries are handled
- How insights are gathered and reused
- How workflows can be joined up more effectively
Successful AI integration us about connecting the dots of your business and supporting each part.
Budget-Friendly Planning
January consultations can also help you to strip out financial commitments and subscriptions to tools that aren’t serving your business needs. There will be areas that you don’t need AI at all but were going to budget for and a consultation can look for small changes and ways to maximise ROI.
Starting in January gives you time to test refine, and adapt. An AI consultation can help your business grow sustainably over the months ahead.
To book in your own AI consultation, get in touch with us at DOWO today.