Campaign Ideas to Capture Autumn Audiences
As the seasons change, so do moods, routines and online habits. Darker nights mean more doom scrolling and nights spent infront of the TV, so potentially more eyeballs on online content.
Autumn gives your business fresh opportunities to appeal to audiences, especially in the run up to Christmas and when people are focused on comfort.
Cosy Content
Everyone gravitates towards warmth and cosiness in the colder months, so leaning into that atmosphere can be a good starting point for content. People are going to be spending a lot more time indoors because of the lack of light and heat, so long-form content such as podcasts and video interviews can have more of an active audience.
Content around autumn resets, self improvement, boosting wellness and comforting features are especially prevalent if they tie in to your brand’s offering.
Your content can use imagery, tone and design that uses softness and warmth to have an autumn vibe. Think of the season like a trend you can always prepare for.
Run a Seasonal Giveaway
Everyone loves a freebie or a giveaway. They work brilliantly in creating a buzz and drumming up interest in your brand. Encourage followers to share, tag friends, or engage with your content to win a relevant prize. And it’s a good way to get followers too and build your audience pool.
A brief example of this is something like a health company gifting an autumn self-care bundles, but obviously you can tailor your offering depending on your business and ensure the prize ties back to your brand values.
Optimise for Autumn Search Trends
Customers’ search behaviour changes throughout the year, so updating your keyword focus depending on the season and time of year is a good idea. Look at keywords that spike from September through November and try and fire out some content to reflect this.
A quick round of seasonal SEO tweaking can make a big difference to your traffic when autumn rolls around.
Share Behind-the-Scenes Moments
Behind the scenes content is one of the best ways to build your brand’s authenticity and boost loyalty with customers. Instead of a faceless business, sharing “day in the life” posts, team traditions and how your product is made can be genuinely interesting content. Customers can connect when they see how their product was made or even who was making it.
Keep an eye on trends you can get involved with, especially seasonal ones, so you can have a but of fun with content and relate to your audience.
Plan Ahead for the Festive Rush
You can use October and early November to test your messaging and marketing for the festive season – you can gather data about customer behaviour in the colder months so you can have some fine tuned ideas by the time the real Christmas buzz sets in.
Doing this work now means that your Christmas campaigns can be even more focused.
Turning Over a New (Autumn) Leaf
Autumn is a good time to re-engage audiences after summer, boost loyalty and prepare for Christmas shopping habits.
For any advice on your marketing strategy, get in touch with our team at DOWO today.