Christmas shopping can get hectic, as people start counting down the days left, as well as the pennies! Online shopping goes into overdrive and people have their eyes peeled for a great deal. It’s an important time of year for brands to build stronger customer relationships, but it doesn’t have to be by bombarding people with marketing and panicking them more in the process.
Customers enjoy smaller, more thoughtful touches that improve their experience, make them feel valued and with a more personalised offering. Genuine, relevant marketing will make a business stand out this Christmas.
Customers Want Connection, Not Noise
Inboxes and social feeds fill up faster than Father Christmas’ sack and it can start to feel overwhelming – just look at Black Friday, endless emails that end up confusing customers. The type of content that ends up cutting through to customers is authentic.
A simple personalised email, a hand-written thank-you note in a product or a festive message can go a long way, especially when to sounds like it was actually written by a human being! An approachable brand that shows a bit of warmth shows that you treat a customer as more than just a number.
Adding Value Over Adding Volume
Christmas marketing often feels like it’s all about more content, more offers, more posts. It shouldn’t be about more, it should be about better. A few quick wins you can make that offer value:
Small ways to add genuine value include:
- Curated gift guides tailored to your audience
- Clear information about delivery times
- Simple, honest offers without confusing terms
- Quick tips or seasonal advice relevant to your product or service
Be useful and support your customers and they’re more likely to return to your brand over and over again.
Festive Touches That Feel Personal
The budget doesn’t have to be huge for festive marketing and sometimes the most memorable touches are the smallest:
- A handwritten note in an order
- A branded Christmas card
- A surprise discount for loyal customers
- A personalised recommendation based on previous purchases
These types of act show effort and care from your brand, helping you to stand out amongst big businesses.
Focusing on Community and Goodwill
Customers are looking for brands that aren’t just about sales. Christmas is a time to highlight the work your business does in a community – it might be charity partnerships, local collaborations or community work. It’s not about showing off, but just showing anything extra you’re doing this Christmas time.
It helps customers to see the ethos and values beyond your brand.
Keep It Simple, Keep It Warm
The best Christmas marketing doesn’t overwhelm people, it quietly does its thing and provides value for customers. Make people smile this festive season with a bit of humour, personal touches and useful content. Any business, big or small van build a connection.
For more help with your festive marketing, get in touch with our team at DOWO today.