Let’s face it, a lot of early marketing practice was based on wishful thinking and a combination of instinct and guesswork. While creativity and experience will still get a campaign far, bringing a higher degree of precision into the mix using AI can take your business to the next level.
Instead of running campaigns on hunches, an AI consultant helps you make data-driven decisions to secure your return on investment (ROI).
Guesswork in Marketing
Lots of older marketing techniques relied on assumptions. For example, sending campaigns and posting on social media when you think people are online the most, writing content you think appeals to people and sending to broad demographics. This could be based on experience, but could often be slow and laggy with results.
A lack of insight and agility could lead to underperformance and a waste of budget, which for a small business can be especially problematic.
AI Analysis
What AI can do, is combine with your experience and creativity, to give more data to back up your actions, or help you to change course. It can take large datasets and allows you to look at your customer’s behaviour and needs on an even more granular level. It can quickly find patterns in your data for customer behaviour, purchase history and engagement rates. It can analyse seasonal trends and help you to change track before you waste time and money on underperforming campaigns.
- Audience Targeting: you can split your customers into segmented and specific groups which helps you to tailor your content and offering to them in a more personalised way.
- Predictive Analytics: AI can help you to make changes and react to real-time data, instead of waiting for the results.
- Content Optimisation: you can tweak your content, so that you’re using the types of visuals, language and tone that appeals to your segmented customer groups.
- Budget Allocation: you can identify which marketing methods and types of campaign give you the best ROI, to really squeeze maximum value out of your budget.
Utilising AI
AI tools are useful for your business, but there needs to be strategy driving them. An AI consultant can help to take AI tools and combine them with your business objectives. They will:
- Look for gaps in your current marketing strategy and identify easy wins and big overhauls.
- Select AI tools that are relevant for your business and budget.
- Cut through the jargon and take insights from AI tools and turn into actionable steps.
- Give updates so businesses can stay agile and make changes when needed.
Lots of data can be overwhelming, so having a consultant that can pick out the nuggets of insightful info that you can use and action is really useful.
Future-Proofing Your Marketing
Trends and customer behaviours can change rapidly and seasonably, so being able to roll with the punches and make changes when necessary can help to save on money and wasted effort. AI consultancy helps you to keep up with competitors and anticipate changes in trends and behaviours even before they do, keeping your business agile and futureproofing your marketing budget spend.
Replace guesswork with data-led decisions to maximise marketing ROI, reduce waste and know where to focus in your business.
For a chat about your options, get in touch with our team at DOWO today.