Google uses site authority signals to rank new pages

John Wood / March 11th 2016 / Marketing, Technology / 0 comments

Does Google use site wide signals to determine the position of new web pages in the search results? Google’s John Mueller commented on this in a Google+ hangout:

“For the most part, we try to understand the content and the context of the pages individually to show them properly in [the] search [results]. There are some things where we do look at a website overall though.

For example, if you add a new page to a website and we’ve never seen that page before, we don’t know what the content and context is there, then understanding what kind of a website this is helps us to better understand where we should kind of start with this new page in search.

So that’s something where there’s a bit of both when it comes to ranking. It’s the pages individually, but also the site overall.”

You can view the video here:

About the Author - John Wood

Working at some of Manchester’s top digital marketing agencies has given John experience delivering campaigns big and small. Google certification makes John a highly skilled marketer with a proven track record in delivering results. With a passion for all things digital he prides himself keeping up to date with the latest digital trends.

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