AI is already having an impact on small and medium-sized businesses across the UK, even with a lofty, futuristic reputation that often deters people. But in reality, targeted tweaks using AI tools can help businesses make better decisions, saving time and money. The key is knowing where to look and how to implement changes.
Streamlining Everyday Tasks
One of the most precious resources a small business has is time, especially with a limited number of staff trying to do everything. Lots of businesses spend far too much time on repetitive admin tasks that could be automated. Responding to customer enquiries, following up invoices, scheduling meetings, generating reports are just a few examples of the types of jobs that add up.
There are lots of AI tools that can help to tackle some of these admin tasks, such as chatbots, auto-responders and scheduling assistants. For example, it doesn’t matter what time of the day, an AI customer service bot will be able to answer FAQs 24/7 and more complex questions can be filtered and answered by your team.
Smarter Data Handling and Insights
Your business is generating data all the time, but you might not be using it in the smartest ways. Buying trends and customer behaviour data is generated all the time customers and browsing and buying and can be used to improve your products and offering.
AI can take large datasets and analyse it really quickly, offering suggestions that you can action. Customer segmentation, buying behaviour and stock shortages can be identified, allowing you to make changes. AI can work with your CRM or sales platform to spot easy wins.
Marketing That Works Harder
Good marketing is essential and AI can make small tweaks to your marketing without blowing the budget. Tools like predictive analytics, email optimisation software, and social media schedulers help you create more value in your marketing, with relevant, timely content to the most profitable demographics.
AI can easily show you details such as when your most active segmentation is online, work out the best products to recommend to individual customers and write compelling copy for your brand, based on what’s been successful before. Not only can you save on time but you can boost engagement.
Involving an AI Consultant
The challenge is knowing where to start with AI. This is where an AI consultant can take a look at your business processes and find small AI tweaks that can have a big impact.
Burdensome and expensive tech isn’t needed for every business and a good consultant will enable you to identify low-risk, high-reward opportunities. It could be something basic like automating invoice creation or letting an AI assistant take care of simple customer questions.
AI for your business only has to mean being smarter about the way you run it. With a few tweaks, tools can save you time, money and headaches on a mountain of tasks. And with an AI consultant with you, they can help you to identify where and how you can make better decisions.
If you’d like to chat about AI for your business, get in touch with us at DOWO today.