John Wood | DOWO Digital

Striking the Perfect Balance: Traditional and Digital Marketing Strategies for Your Business

July 24th 2023

While digital marketing offers immense reach and cost-effectiveness, traditional marketing methods hold their ground with a personal touch and tangibility. By finding the right balance between these…

Collect, Connect, Convert: The Role of Web Forms in Small Business Growth

June 16th 2023

Hosting, Marketing, SEO, Web Design

Small businesses must leverage every opportunity to collect valuable customer data, connect with their audience, and convert leads into customers. One powerful tool that plays a crucial…

How Digital Marketing Done Well Can Boost your Business

April 21st 2023

Creative, Marketing, SEO, , Technology, Web Design

Where it was once an opt-in choice, businesses of all sizes now need to have a strong digital marketing strategy in order to stay competitive and grow…

How can Chat GPT-4 help your Small Business with Tasks?

March 29th 2023

Creative, Marketing, Technology

With the rapid and frankly quite scary emergence of AI technologies, chat bots have become an increasingly popular tool that you can use for digital marketing. Chat…

Why January 2023 is a good time to reassess your business’ Digital Marketing Methods

January 19th 2023

Marketing, SEO, , Technology

January 2023 is the perfect time for businesses to reassess their digital marketing methods and determine how effective they have been. Digital marketing is an ever-changing field…

A/B Testing and Email Marketing

November 30th 2022

Creative, Marketing

Without testing out ideas and new ways of marketing to your customers, it’d be unwise to imagine that doing the same thing over and over will produce…

Marketing Strategy is More Important than Ever when Times are Tough

October 31st 2022

Branding, Creative, Marketing, SEO, , Technology, Web Design

Marketing Strategy is More Important than Ever when Times are Tough It feels like wherever you look at the moment, there’s doom and gloom. On top of…

4 Digital Marketing Quick Fixes

September 29th 2022

Marketing, SEO,

We’d never say that you shouldn’t make your digital marketing strategy a top priority (come and say hi!), but there are certainly a few things that you…

Using Video Content to Stand Out

June 27th 2022

Creative, Marketing

There’s an endless array of platforms that you can view video content on, so naturally, it’s important for marketers to get involved in creating their own video…

Keeping Personalisation Cool

April 30th 2022

Creative, Marketing, Web Design

Most marketing guides and advice will tell you to work on making your communication and customer experiences personalised. It improves loyalty, it makes customers feel special and…