What is Customer Experience?
Customer experience, or CX as the cool kids call it, is one of the main ways that shops and services try to make themselves different from their…
SEO
Staying on top of Lockdown Search Trends
Retail is set to open again in April in the UK, after months of further lockdown, but what have customers been searching for over lockdown and how…
Get the Most out of a Small Marketing Budget
Naturally, everyone’s looking to increase sales and try to get back to a level of normality at the moment. The chances are that whatever industry you’re in,…
What’s next for Search Marketing?
It’s safe to say we’ve had a pretty bizarre year so far…and ‘bizarre’ can be switched for any number of descriptors! Shopping behaviours and habits have changed,…
Bidding on your Competition’s Keywords
Recently, Basecamp grabbed attention with an eye-catching advert. The ad itself took a swipe at Google and the idea that pretty much anyone can bid on the…
Benefits of Long-form Content for your Business
It feels like attention spans are getting shorter and shorter these days…so well done if you’ve made it to the end of this sentence! All jokes aside,…
Is Voice Search as Popular as Everyone thought it’d be?
Over the last few years, there’ve been lots of articles written about how marketers need to prepare their brands and tweak their SEO to accommodate the rise…
Doing Pop-ups the Right Way
Capturing your customer’s email address is an important part of any marketing strategy. It helps you to keep in contact with them, if they want you to,…
What does Google Discover mean for your Business?
Google’s homepage has been a relatively sparse and slick operation since its conception. Apart from the seasonal changes to the page and commemorations and celebrations of history/world…
5 Reasons why your Business needs SEO Content
A strong SEO strategy is an integral way to drive customers towards your business and deliver a good customer experience. At its core, a good use of…