Google’s Separate Mobile Index Announcement in a Nutshell
Google’s got a single index of documents that it compiles so it can respond to the massive amount of search queries it receives, but with the rapid…
Marketing
Local SEO and its Importance to Marketers
The buzz phrase on marketer’s lips at the moment is Local SEO. Sometimes businesses can get preoccupied with looking outwards and trying to grow their brand globally,…
Why Your Brand needs to think about Digital before anything else
We live in a cut-throat world, where brands can disappear and disappoint if they don’t adapt; it’s pretty much survival of the fittest out there and it…
What Pokémon Go can mean for Local Marketers
Unless you’ve been living under a rock for the past month, chances are that you or someone close to you has turned into a budget Ash Ketchum…
Decoration or Design?
Content precedes design. Design in the absence of content is not design, it’s decoration Decoration is great and it serves a purpose, like birthday or Christmas decorations.…
Google uses site authority signals to rank new pages
Does Google use site wide signals to determine the position of new web pages in the search results? Google’s John Mueller commented on this in a Google+…
Five Important Pay Per Click (PPC) Advertising Facts
Advertising on Google used to be a simple case of creating an ad, bidding on a keyword and counting the money coming in. Since those days, the…
The Importance of Social Media within a Business Marketing Strategy
Today we live in a multi device multi-platform age with more people connected and sharing information on the internet than ever before. 24 million daily active UK…
Understanding Mobile Consumer Behaviour
With the Google Mobile Algorithm update last month it is extremely important to understand the behavior of our users. With more and more people searching and purchasing…