How to Create Content that’s optimised for Voice Search
More and more of us are embracing our ‘outside voice’ and using voice search and voice assistants (Google Assistant, Apple’s Siri) to answer all of our worldly…
Marketing
How to Create ‘Meaningful’ Content and Rate Favourably with Facebook
Facebook’s changed its magical, mystery algorithm and plunged lots of brands into headless-chicken mode as they scramble to work out how to create content that’s favoured. Users’…
Google Sets Deadline for HTTPS and Warns Site Owners to Upgrade Soon
Google has announced that July 2018 will be the deadline when Chrome will begin warning users if a site is insecure or secure. Over 50 percent of…
What Facebook’s New Algorithm means for Brands
Panic stations! Facebook has waved its magic wand once more and decided to overhaul its algorithm and in the process, send publishers, brands and media into meltdown.…
Creating Customer Personas: Who are your Brand’s Audiences?
It’s simple – if you know your audiences better then you’ll be able to engage with them more effectively and boost brand loyalty to make more sales.…
Does your Brand need an Inbound Marketing Strategy?
If you’re looking at new ways to generate leads and make sales, then an inbound marketing strategy could be just what your business needs. So, what’s inbound…
Using a Personalisation Strategy to create better content
A well-executed personalisation strategy can help you to deliver relevant content to your users across channels and generally understand the needs and wants of your customers. Combining…
Content & Blog Writing Tips for SEO
Write for your audience first This is the key point in all content writing. It seems easy enough, yet so many companies make content for all the…
5 Ways to Improve your Campaign’s Email Subject Lines
You can spend hours crafting a beautifully written email sequence, where every word dances across the page and describes your fantastic new product with clarity and gusto…
How to work out if your customer journey needs improvement
When a customer visits your brand’s website, you want their experience to be smooth, seamless and successful. And successful can mean a number of things from purchasing…