Why Display Ads and Email Marketing should Work Together
Having a cohesive and consistent brand message is really important if you want your business to break through in a noisy marketplace, jam-packed full of other products.…
Marketing
Optimising Content for Google Discover
You might not have made much use of Google Discover yet, it’s a relatively new tool that uses AI to recommend content to users based on their…
How to Improve Conversion at Christmas
Yes, Christmas is finally upon us. Mariah Carey songs are playing on loop, chain-eating pigs in blankets is acceptable and festive jumpers are mandatory. More shoppers than…
Key Takeaways from Brighton SEO
Brighton SEO sees digital marketers from all over the UK flock to the seaside for some sun (!), sand and SEO. The latest learnings and trends are…
Bidding on your Competition’s Keywords
Recently, Basecamp grabbed attention with an eye-catching advert. The ad itself took a swipe at Google and the idea that pretty much anyone can bid on the…
Benefits of Long-form Content for your Business
It feels like attention spans are getting shorter and shorter these days…so well done if you’ve made it to the end of this sentence! All jokes aside,…
How to Win back a Customer’s Attention with Email Marketing
Email offers your business one of its best ROI rates when it comes to marketing. For relatively small spend, you can launch campaigns that get directly in…
Don’t Overlook Text Message Marketing
Customer acquisition costs can rack up – converted your leads is a costly business and spending money doesn’t necessarily equal success. It’s a marketing minefield. Nurturing sales…
Keeping your Marketing Stack under control
First off – what’s a marketing stack? It’s the collection of tech tools you use to handle your business’ marketing. Unsurprisingly, with lots of different competing tools,…
Instagram Best Practice Tips
Instagram is probably one of the most straight-forward ways your business can start making a splash on social media. It’s very user-friendly and if you’ve got your…